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In this topic, social psychologists will focus on studying how One person can make another person change his mind. change belief or how to change behavior And what are the techniques? whether it is convincing that there are theories or algorithms to be successful asking others to do something for us What should I say to be successful? When should a presenter or expert be used to advertise our products, so persuasive topics are popular and applicable? both in marketing communication to create an image and in business It can also be widely applied. whether it is a campaign for people to change their behavior For example, turn to exercise more. quit smoking not involved in drugs or turn to save energy can save the environment even more Influencing others also includes succumbing to peer pressure. or authority To study whether people will obey the orders of the superior or not.

Counseling psychologists pay attention to how problems and people differ across the lifespan, and they have great respect for the influence of different human traits, such as race, gender, sexual orientation, religion and disability status, on psychological well-being. They conduct counseling/psychotherapy, teach and perform scientific research with individuals of all ages, families and organizations (e.g., schools, hospitals and businesses). They believe that behavior is affected by many things, including qualities of the individual (e.g., psychological, physical or spiritual factors) and factors in the person’s environment (e.g., family, society and cultural groups).



The Songkran Festival is a traditional Thai New Year's celebration that takes place annually from April 13th to 15th. It is known for its water-throwing festivities, where people pour water on each other as a symbol of purification and the washing away of sins and bad luck.

The name Songkran comes from the Sanskrit word saṃkrānti, which means "astrological passage," and marks the end of the dry season and the beginning of the rainy season in Thailand.

During the festival, people also visit temples, offer food to Buddhist monks, and participate in cultural activities such as parades and traditional dances. The holiday is an important time for families to come together and pay respect to their elders, as well as for friends to reunite and celebrate the start of a new year.

In recent years, the water-throwing aspect of Songkran has become more of a party atmosphere, with many young people taking to the streets to splash water on each other and engage in friendly water fights. Despite this shift in tone, the festival remains an important cultural tradition in Thailand, and is recognized as a public holiday across the country.

In addition to the water-throwing festivities, Songkran also involves other traditional customs and practices. One of the most important is the pouring of scented water on Buddha images, which symbolizes the washing away of bad luck and the accumulation of merit. This practice is known as "Rod Nam Dum Hua" and is considered a way to pay respect to one's ancestors and elders.

Another important aspect of Songkran is the creation of sand pagodas. Thai people often visit the beach during the holiday to build intricate sand structures that are believed to bring good luck and blessings. These pagodas are adorned with flowers, incense, and candles, and are seen as a way to honor Buddha and the teachings of Buddhism.

Songkran is also a time for delicious food and traditional sweets, such as "kanom tom," a sweet dessert made of sticky rice and coconut milk, and "khanom krok," a small cake made from rice flour and coconut milk. Additionally, many Thai people wear traditional clothing during the festival, such as "chut thai," which consists of a long-sleeved shirt, pants, and a wrap-around skirt for women.

Overall, the Songkran Festival is a time for joy, happiness, and togetherness. It is an opportunity for Thai people to reconnect with their cultural roots, pay respect to their elders, and celebrate the start of a new year with family and friends.